“In the late summer Sorg Jewelers commenced their RingFinder movie theater advertising campaign & the results have exceeded all expectations & not just in terms of sales, foot traffic is way up & the sales team is excited & motivated again” according to Darin Sorg.
“Young consumers are very much into the latest technology & the App experience both in & out store has made us more relevant to a lot more bridal customers. Because of these results, we have introduced RingFinder Billboard, Bridal magazine ads & will shortly be starting the TV commercial campaign. We also decided to replace our holiday advertising with the RingFinder campaign” added Darin.
“The IGC Brands team insisted that we:
- Expand our in-store bridal collection & we took full advantage of their sales samples to make the numbers work.
- Improve our website links to make it easy for consumers to find the App & browse the collection on www.sagems.com if they had an android phone.
- Empower our sales teams with the latest technology. Even though some of our team was quite intimidated they now enjoy & appreciate its power as a selling tool.
Had we not done this I doubt we would have experienced the results we did”.
Interested in learning more – Darin Sorg can be reached at firstname.lastname@example.org or by phone at 574-294-5406.