Mobile
Two Hearts. One Life. Marketing Campaign
I am excited to bring you the Naledi Collection marketing campaign for Fall 2013/Winter 2014, Two Hearts. One Life. Two Hearts. One Life. celebrates the marriage proposal and its treasured symbol–the diamond engagement ring. Watch the Two Hearts. One Life. commercial. Targeted and Memorable Ads. This campaign allows you to build a brand presence in your local community by targeting
Apple Features RingFinder on The App Store
Millions of visitors to the App Store have the opportunity to explore Apps featured & promoted by Apple. Apple is currently featuring RingFinder in their “Plan Your Wedding” Promotion. Take a minute to explore the promotion. Click on the image to see greater detail. App Store Browsers Are Presented With A Selection Of Wedding Planner Apps
More on Feb 6 2013 App Update
Significant New Capabilities with RingFinder New App Release
IGC Brand Services released a new version of its popular bridal app today. Users will now be able to download the latest version by accessing the App Store directly from their mobile devices & selecting RingFinder from the update tab. Sales associates can now enjoy significant new capabilities with this latest App release. Associates are always needing to know which
DeVries Jewelers likes OnLine Chat !
“The customer that came to us from your LiveChat session ended up buying a 1 carat diamond along with the engagement ring they saw online”. Kyle VanDepol, DeVries Jewelers, Grand Rapids Michigan Launched just 6 weeks ago to encourage web visitors to visit our stores we are encouraged by the results. Within hours of activating the service we were able
Bucking the 80/20 Rule
The 80/20 Problem On average, 80% of the inventory you buy will under perform *. That is an accepted inventory management fact & a huge deterrent to buying especially when times are tough; which has unfortunate consequences for those shoppers expecting fresh & exciting new choices whenever they walk in. As most retailers don’t replenish fast sellers the cold reality is
Excerpts from Time: Mobile Society Issue
While there are no shortage of evolving uses such as mobile wallets that are destined to dramatically alter our daily lives, Time recently devoted an entire issue to the mobile phenomenon & its impact. Here are some interesting excerpts. Most Popular Uses for Mobile Device
Bridal’s Future is Mobile!
With a “perfect storm” of digital distribution, free content & powerful touch screen devices, the success of mobile apps has disrupted industries from telecommunications & games to music & news. To date no category has been more successful than games. Beyond gaming the following categories are experiencing strong growth. Photo & Video. Music. Productivity. Social Networking & Entertainment. Source: Flurry.com
RingFinder – The Essential Bridal App – App Advisor
App Advisor publishes independent guides & user lists ranking Apps for every conceivable interest. The goal of the service is to make it easy for readers to figure out which App they should download. The full text of our App review may be found under the App Guide for diamond ring shopping. RingFinder received the top rating of all the
The App Store & RingFinder
App Store visitors searching for either for “diamonds” “diamond engagement rings” or “engagement rings” will see our RingFinder App in the top 3 results, making it the most visible Bridal App available on the App Store for the Independent Jeweler. Apple’s independent rankings provide users & partners with an invaluable insight. Consumer popularity is after all the best indicator of