Marketing Updates
Engaging the Millennial Bride.
Engaging the Millennial BrideIn an ever changing bridal industry, a new customer has emerged: the Millennial. This customer is looking for a buying experience in tune with their lifestyle. This lifestyle is informed, connected, socially responsible, and they don’t take their purchasing decisions lightly. How well are you connecting? Are you on their radar?Our Mobile First marketing program is more
Two Hearts. One Life. Marketing Campaign
I am excited to bring you the Naledi Collection marketing campaign for Fall 2013/Winter 2014, Two Hearts. One Life. Two Hearts. One Life. celebrates the marriage proposal and its treasured symbol–the diamond engagement ring. Watch the Two Hearts. One Life. commercial. Targeted and Memorable Ads. This campaign allows you to build a brand presence in your local community by targeting
Apple Features RingFinder on The App Store
Millions of visitors to the App Store have the opportunity to explore Apps featured & promoted by Apple. Apple is currently featuring RingFinder in their “Plan Your Wedding” Promotion. Take a minute to explore the promotion. Click on the image to see greater detail. App Store Browsers Are Presented With A Selection Of Wedding Planner Apps
Top 40 Bridal Best Sellers & More
1. For maximum bridal line performance we recommend you merchandise your showcase around these proven best sellers. Click here for 2012 best sellers. 2. Upgrade to the latest version of RingFinder Consumers select independent jewelers for the superior service & more knowledgeable sales experience . The latest version of RingFinder significantly enhances the professionalism of your sales teams with these new “one tap” capabilities:
The IGC Group launches New Website
Learn how the professionals at The IGC Group can build your diamond jewelry business. Visit www.igcgroup.com. For best results access the site on your IPad or the latest version of your web browser.
Price & Design – Top Consumer’s Concerns
Price & design have the greatest influence on diamond purchases. The brand & the story behind the piece played smaller roles in the purchase decision. Rio Tinto Diamond & Jewellery Research http://www.riotinto.com/
“RingFinder has made us young again” – Sorg Jewelers
“In the late summer Sorg Jewelers commenced their RingFinder movie theater advertising campaign & the results have exceeded all expectations & not just in terms of sales, foot traffic is way up & the sales team is excited & motivated again” according to Darin Sorg. “Young consumers are very much into the latest technology & the App experience both in
Marketing Updates: App Responses
How is your community responding to the RingFinder App? Each month we will release the top 10 cities in terms of visits & the top fifty for the 2 most recent quarters. July 2012 Top Ten Visitors by City 1. Milwaukee. USA 2. Madison. USA 3 New York. USA 4. Los Angeles. USA 5. Sydney. Australia 6. Toronto. Canada 7.